Natasha
I am a creative business leader, consultant, and coach with over two decades of experience in tech, marketing, retail, and fashion.
Today I run Singhnature, a consulting and coaching practice. I partner with organizations on brand, community, and culture initiatives that create genuine connection, and I coach people through pivotal transitions. I'm also co-founder of Re-Work, a professional development space helping ambitious professionals redefine work and success on their own terms.
That builds on eight years at Shopify as a Senior Brand Marketer during the company's early growth, where I led influencer, experiential, community, and employer brand programs. It's where I learned how to build for scale and grow alongside an organization as it evolves.
I'm a natural connector and problem solver who loves bringing people together and building communities where people feel a real sense of belonging.
Outside of work: travel, gardening, vintage shopping, family time, and art therapy.
My Journey
A winding road through four diverse careers before 40 — from fashion to tech to creative entrepreneurship. Each chapter has its highs and lows, and all of it shaped the coach and consultant I am today.
Fashion — Chapter 1: My journey began in retail fashion in Brantford, Ontario. Studying fashion and design in Toronto led me to Montreal, where I worked at the head offices of two major Canadian fashion companies. After a decade, I recognized the toxicity of the industry and decided it was time for a change.
Creative Entrepreneur — Chapter 2: I ventured into creative entrepreneurship, launching community experiences and pop-up shops in Toronto. Eventually, I quit my job to pursue it full-time. Looking back, this chapter was laying groundwork I didn't fully appreciate yet.
Tech — Chapter 3: A tech startup looking for help with community building caught my attention. What followed was eight years of helping transform that startup into one of Canada's largest tech companies. I grew into a seasoned Brand Marketer and learned what it really takes to build something at scale.
Burnout — Chapter 4: After years of back-to-back projects, the pandemic forced a pause. I left the tech at the end of 2021 and took an intentional rest and healing journey. That time off gave birth to Re-Work, a community co-founded with Chantaie Allick, helping ambitious professionals redefine work, ambition, and success on their own terms.
Coaching & Consulting — Chapter 5: Throughout every chapter, I was working closely with entrepreneurs, watching how they built, where they got stuck, and what they needed to keep moving. From scrappy startups to established brands, those relationships taught me as much as any role I held. Over time it became clear those needs split into two things: some people needed a thinking partner to move through their own decisions, others needed hands-on help building something. That's the line between coaching and consulting today.